Provenance provides confidence for sustainability claims; helping to prevent ‘green-washing’ and empowering conscious consumers to purchase in line with their values. Provenance ‘Proof Points’ are all third party verified and evidenced through supply chains.

- 94% agreed Advanced Day Ultimate Protect leaves the skin feeling moisturised all day*
- 98% of UVB (burning) rays are blocked by SPF50+**
- UVA PA++++ is the maximum (ageing) protection a sunscreen can achieve
*Proven via independent consumer study conducted over 7 days on 53 participants, across all skin tones. **L. Duteil et al, Pigment Cell Melanoma, Res, 2014, 27(5), pp 822-6. doi: 10.1111/pcmr.12273.